bakku

Your regular clients are quietly falling off the calendar.
bakku brings them back — automatically.

bakku watches each client's normal visit rhythm, spots the ones who've gone overdue, and sends the right nudge to get them rebooked. Set it up once. It runs itself.

30-day free trial · connect your calendar once · works with any client list

The problem

Real money, already earned once, quietly walking out the door

Clients don't storm out angry. They just mean to come back, life gets busy, and eventually they end up somewhere else — or nowhere at all.

~25–50%
of an "active" client base is commonly overdue at any given time
€40–80
typical cost to win back a lapsed client, vs €200–350 to buy a new one with ads
1 client
recovered is often enough to cover the month's subscription

Typical patterns for repeat-visit service businesses — your own numbers will vary.

How it works

Simple by design — no new software to learn

Connect your calendar once, set the rhythm, and let it run. Nothing to check daily.

1

Connect your calendar

Paste the link to your calendar once — Google, Apple and Outlook all have one. bakku reads it every day, so new visits update themselves. Takes about 5 minutes, and you never import anything again. No calendar? A spreadsheet works too.

2

Set the visit rhythm

Tell bakku how often clients normally return. Pro and Multi-location plans can also let it learn each client's own pattern automatically.

3

It watches and nudges

When someone crosses from "due" into "overdue," a friendly email goes out automatically.

4

See what it recovered

A simple dashboard shows who's overdue, who confirmed, and how much revenue came back.

Why it's different

Not another appointment reminder

Booking platforms remind clients about appointments they already have. bakku goes after the clients who have no upcoming appointment at all.

What reminders do

"Your appointment is tomorrow."

Useful, but it only reaches people who already rebooked. It does nothing for clients who quietly stopped.

What bakku does

"You're overdue — here's a 10-second link to rebook."

Reactivation, not reminders. bakku's entire job is finding the clients who went cold and bringing them back.

Who it's for

Any business with a repeat-visit rhythm

If clients come back on a cycle — weekly, monthly, quarterly — and you don't have time to chase the ones who stopped, bakku fits. No industry-specific software required.

Hair & barberMassage & bodyworkAesthetics & med-spaPhysio & chiroPersonal trainingPet groomingVeterinary careTutoring & lessons…and similar businesses

Works whether you're already on a booking platform or still running your client list in a spreadsheet or notebook — no special software required either way. If your appointments live in a calendar, bakku keeps itself up to date from it.

Pricing

Priced to often pay for itself on the first recovered client

30-day free trial on Starter. Cancel anytime before it ends and you won't be charged. Pay yearly and save 15%.

Starter
Solo operators, up to 500 active clients
€39/mo
or €468 €398/year
  • Automatic calendar sync — connect once, never import again
  • Automatic overdue detection
  • Email nudge sequence with smart follow-up
  • Confirmed-revenue dashboard
  • Weekly summary email
Start free trial
Pro
Small teams, larger client lists
€79/mo
or €948 €806/year
  • Everything in Starter
  • Up to 1,500 active clients
  • Automatic visit-rhythm learning
  • CSV export of your client data
Start on Pro
Multi-location
Growing businesses with 2–5 locations
€149/mo
or €1,788 €1,520/year
  • Everything in Pro
  • Up to 5 locations
  • Per-location revenue & overdue breakdown
Start on Multi-location
Custom
Chains and groups past the plans above
Let's talk
priced on your size and setup
  • Everything in Multi-location
  • More than 5 locations
  • More than 5,000 clients
  • A price that fits how you actually work
Contact us

"Active clients" means anyone who's been in within the last 18 months. Older records stay in your list and cost you nothing — bakku stops nudging them, and they stop counting towards your limit. No per-message fees on any plan.